SEO, social media, email,
advertising—these are the usual suspects when we talk about marketing.
But marketing is about
sifting through a world of possibilities and unearthing opportunities to get in
front of your customers.
Anything can become a
potential marketing channel.
That belief is at the heart
of guerrilla marketing—a scrappy, unorthodox, and aggressive approach to
getting your brand in front of could-be customers by establishing your presence
in the physical world around you.
What is Guerrilla Marketing?
Guerrilla marketing is about
getting exposure for your brand or products by hopping into the trenches and
finding creative ways to capture attention in specific locations offline.
At its best, guerrilla
marketing nets you direct offline exposure via foot trafficthat can
be as targeted as the location you choose, as well as word of mouth
buzz through people talking about and sharing your marketing on
Instagram, Snapchat, blogs, etc. online.
There’s also potential to
generate press coverage if your idea is interesting enough or even go viral if
you're in the right place at the right time for the right person.
Unlike most online marketing
strategies, it can be hard to apply the granular “do, measure, improve”
approach to offline guerrilla marketing. Instead, your guerrilla marketing
ideas will succeed or fail on the merit of their creativity and execution. There's
also a little luck involved.
Author: Braveen
Kumar
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